2019202020212022StrategyBusiness Strategy87.1demand was firm in the U.S., but continued to decline through the third quarter in China and Southeast Asia as the pandemic put a damper on the movement of people and cargo around the world. It was a very challenging year. The medium- to long-term strategy for this operation centers on overseas development and environmental considerations. We are moving to strengthen the production and sales structure in Asia, where major growth is likely, and the adhesive products market in North America, which continues to grow at a stable pace. In April 2021, LINTEC acquired a maker of adhesive products in the U.S. in a bid to expand its production capacity and eliminate supply shortages in North America. There is a growing need to move away from plastic and this trend will likely accelerate in the future. This will make it harder to prosper in this market unless products are environmentally friendly. LINTEC is strengthening its efforts to promote solvent-less products by using hot-melt processing tech-nology and to utilize more recycled PET materials, as well as biode-gradable and biomass materials. At the same time, we are eyeing new business opportunities by expanding our product lineup and proactively marketing products where labels can be cleanly removed after the product has been used and products with special functions. While addressing environmental concerns, LINTEC is also focusing efforts on reviewing product designs and reducing costs by streamlining products.86.886.885.095.6LINTEC Integrated Report 2021Main Products• Adhesive papers and films for labels• Adhesive papers and films for barcode labelsIn the fiscal year ended March 31, 2021, demand for food-related labels was solid in Japan as more people ate store-bought ready-made meals at home. However, demand for labels used on cosmet-ics and toiletries declined, owing to a fall in demand as people refrained from leaving their homes and a reduction of inbound demand due to a lack of foreign tourists visiting Japan. Overseas, ¥ Billion1007550252018* From the fiscal year ending March 31, 2022, all products belonging to Industrial & Material Operations at MACTAC AMERICAS have been trans-ferred to Printing & Variable Information Products Operations.0(Fiscal years ended / ending March 31)(Forecast)32Net Sales: Printing & Variable Information Products OperationsBusiness Operations IntroductionAccounting for approximately 36% of the sales of the LINTEC Group, these are its largest operations. They manufacture and sell adhesive paper and film for labels, which are used in a wide range of fields. We have a leading share of Japan’s market for adhesive film, which has particularly high added value. Overseas, we are working to expand our manufacturing and sales network, mainly in Asia, and we are focusing on increasing sales in the North American market, centered on U.S. subsidiary MACTAC AMERICAS, LLC.A Message from the Executive General Manager, Printing & Variable Information Products OperationsMasaaki YoshitakeSenior Executive OfficerDeputy Executive General Manager, Business Administration Div. and Executive General Manager, Printing & Variable Information Products OperationsPrinting & Variable Information Products Operations
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