Integrated Report 2019

31/110

29LINTEC INTEGRATED REPORT 2019Rolling Out “Livasta,” a New Global Brand of Adhesive Materials for LabelsIn July 2019, we launched the global brand “Livasta*” with the objectives of further enhancing brand value and bolstering sales in the domestic and overseas markets for our mainstay adhesive materials for labels. In accordance with the application, we customize the facestocks, adhesives, release papers and films that make up labelstocks. We provide high-value-added products by offering a response to match the various capabilities required by customers, such as adhesive strength, printability, and processability. On a foundation comprising our extensive product lineup and original proposal capabilities, we have established a position as a leading company in the domestic market. Overseas, we are steadily enhancing our results, centered on the upper end of the market where customers demand high performance and quality, such as industrial-related products and medical- and pharmaceutical-related products. Moving forward, under this new global brand we will work to further increase our share in the domestic market and to increase recognition in overseas markets, such as Southeast Asia, Europe, and the Americas.* Livasta: New brand name incorporating “LINTEC” and the words “Value,” “Stick,” and “Advance.”LINTEC Adhesive Products Used in AutomobilesLINTEC leverages its original adhesive technologies to develop and provide a wide range of adhesive products used in automobiles. The Company has built a distinctive presence in niche fields, such as the films used as a replacement for paint in door sashes and window frames and the protective films that guard aluminum wheels from scratches and brake discs from rust. In addition, we are aggressively proposing new products in line with the needs of automobile manufactures. These include adhesive tapes for bonding and protecting the bundles of wires known as “wire harnesses,” which are used for electricity supply and signal communications, and laser-printable labelstocks that are applied to automobile parts for use in managing vehicle identification numbers. Moving forward, we will continue working to develop highly reliable products and expand their use in Japan and overseas.Topic01Topic02TopicsDaily necessitiesConsumer electronicsIndustrial-related productsMedical and pharmaceutical productsThick emblemsPaint replace-ment filmsProtective films for aluminum wheelsChipping-resistant tapesExamples of applicationsAutomobile-use adhesive productsESGStrategyOverviewFinancial Information