Integrated Report 2019

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A Message from the Executive General Manager, Industrial & Material OperationsStrategy28LINTEC INTEGRATED REPORT 2019Business StrategyShuji MorikawaDirector, Managing Executive OfficerDeputy Executive General Manager,Business Administration Div.Executive General Manager, Industrial & Material OperationsIndustrial & MaterialOperationsBusiness Operations IntroductionThese operations manufacture and sell an extremely wide range of products, from window films with various functions such as cutting out heat and ultraviolet light when they are attached to building and automobile windows through to decorative films for interiors, films for outdoor signs and advertising, motorcycle- and automobile-use adhesive products for such applications as vehicle body decoration and protection, industrial-use adhesive tapes for bonding components in mobile and other devices, and labeling machines for automated labeling. In the fiscal year ended March 31, 2019, the domestic market for online sales over the Internet enjoyed robust demand. Sales of our labeling machines used in the distribution and delivery industries were favorable, and we registered a record-high number of shipments. In addi-tion, we are taking steps to strategically expand orders for films for indoor and outdoor signs and advertising, such as targeting international sports events. We continue to focus on promoting our products to be selected as the preferred choice. Overseas, U.S. production subsidiary MADICO, INC., which focuses on window films, achieved a profit at the operating level for the first time in seven years. Also, in Southeast Asia we worked to expand recognition of LINTEC-brand products, centered on automobile-use products, and as a result these products enjoyed full-fledged demand for use on models produced and sold in Indonesia. In these ways, the growth of our window film business is becoming the driver of our results. We are also making firm progress in Southeast Asia and India with decorative films for motorcycles as well as paint replace-ment films for automobiles, protective films for aluminum wheels, and other automobile-use adhesive products. Moving forward, we will continue working to aggressively propose high-value-added adhesive products to manufac-turers of motorcycles and automobiles, including the introduction of new products.36.9403020102016201720182019202036.334.630.633.50¥ BillionNet Sales: Industrial & Material Operations(Fiscal year ended / ending March 31)(Forecast)